The world’s leading ski brand comes to us for on-point, creative concepts, year in and year out, bringing their most innovative
products to life through design and film.

The challenge was clear: how can we introduce groundbreaking new technology, designed for slalom World Cup, to an everyday piste consumer? Why not team up with a technology leader, who is not only an expert in harnessing race technology in a consumer-product, but is also close to the brand’s most successful athlete?


How to make a ski and skier jump off the screen and stay top-of-mind? 1) Bring in the stars, 2) plan well and 3) be flexible. We brought a super crew on board that managed the tough conditions and limited access with ease. After storyboarding everything out, we headed up to the beautiful Kitzsteinhorn and Grossglockner Hochalpenstrasse to shoot.



Concept and Direction: Drew Jongeward
Production Manager: Sophie Winkler
Camera: Lukas Thielke, Everett Nate Yockey, Jesse Tobler
Edit and Color Grading: Jayson Bosteder
Music: Clint Snow
Still Photography: Brenton Salo, Georg Wallner


Fargo Circle Studio