![ato_000](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_000-1080x711.jpg)
![ato_004](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_004-1080x720.jpg)
REDSTER – IMAGE FILM
The challenge was clear: how can we introduce groundbreaking new technology, designed for slalom World Cup, to an everyday piste consumer? Why not team up with a technology leader, who is not only an expert in harnessing race technology in a consumer-product, but is also close to the brand’s most successful athlete?
![ato_019](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_019-1080x608.jpg)
![ato_007](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_007-640x427.jpg)
![ato_018](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_018-1080x720.jpg)
CONCEPT & PRODUCTION
![ato_020](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_020-427x640.jpg)
![ato_022](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_022-640x427.jpg)
![storyboard_grid](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/storyboard_grid-1080x434.jpg)
How to make a ski and skier jump off the screen and stay top-of-mind? 1) Bring in the stars, 2) plan well and 3) be flexible. We brought a super crew on board that managed the tough conditions and limited access with ease. After storyboarding everything out, we headed up to the beautiful Kitzsteinhorn and Grossglockner Hochalpenstrasse to shoot.
![ato_023](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_023-640x427.jpg)
MOVING IMAGES
![ato_014](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_014-640x360.jpg)
STILL PHOTOGRAPHY
![ato_011](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_011-640x427.jpg)
![ato_005](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_005-640x427.jpg)
![GWA_0710](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/GWA_0710-427x640.jpg)
![ato_008](https://www.fargocircle.com/wp/wp-content/uploads/2018/05/ato_008.jpg)
Concept and Direction: Drew Jongeward
Production Manager: Sophie Winkler
Camera: Lukas Thielke, Everett Nate Yockey, Jesse Tobler
Edit and Color Grading: Jayson Bosteder
Music: Clint Snow
Still Photography: Brenton Salo, Georg Wallner